Nonconsequentialists believe that the moral worth of an action is not decided by the consequences said action produces. Instead, the goodness or badness must be inherent in the action, itself; or, in Ross's case, good or evil prima facie. However, the implied essential duties of the nonconsequentialist worldview can be ranked and prioritized, so long as the justification for a ranking does not, itself, appeal to the consequences that those actions produce.
