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When Blu-Ray disc players were new, they could cost around $1,000 and there were a limited number of discs available that would play on them. Stef and Garth waited, concerned with limited availability of discs and wishing for more choices in the market. By the time they purchased a Blu-Ray disc player, sales had leveled off and prices had declined significantly. Stef and Garth were part of the ________ diffusion of innovation group.

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In being concerned about the Blu-Ray players and only adopting them late, Stef and Garth can be classified as part of the Late Majority diffusion of innovation group.

The Diffusion of Innovation Theory posits that there are different stages to adopting new technology such as:

  • Innovators - these are the first to get a product. They show little skepticism and are willing to try new things.
  • Early Adopters - these are the second to get a product and are typically young and adventurous
  • Early Majority - these are the third to get a product and do so when the product is in fashion
  • Late Majority - these ones get the product when it is out of fashion and is cheaper because they were quite skeptical about it.

Stef and Garth are therefore part of the late majority because they only got the disc players after they were out of fashion because they had initial skepticism.

In conclusion, Stef and Garth are part of the late majority.

Find out more at https://brainly.com/question/6631328.

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