Answer:
Customer's perceived value
Explanation:
Customer's perceived value relates to customer's perceived benefits of a good measured against the cost of that good.
Value is ascertained in terms of how well a good satisfies the wants of a customer. It means the utility provided by a product. Cost relates to the price charged by the seller.
Customer's buying decision is influenced by the value derived from purchase. A customer will only buy a product wherein the benefits derived exceed the cost of such a product.
